Unbuilt / 2016 / Area 300 sq. ft.
Team : Vritima Wadhwa, Akram
A space designed and conceptualized for Baidyanath Ayurveda, NuVeda is an ayurvedic lifestyle concept store that aims at reaching out to the untapped segment of the urban modern Indian consumer that wants to reconnect with his or her culture by incorporating Ayurveda and it’s rituals in their lifestyles. The store would cater to the growing demand of ethnic Ayurveda related products in the international market.
The store will house a complete line of ayurvedic products including personal care, clothing, and food to even accessories. The design process began with research about Ayurveda. Understanding it’s origin and the process was an integral part of the process. Identifying materials true to its identity and using them in their purest forms without making the surfaces over-crude was a challenge.
A cement punned façade welcomes you to the modern cave of Ayurveda. Limestone- known for being an important stone for masonry and architecture in historic times and being vastly available in India was the primary choice for the floor. Its unrefined property depicts its closeness to nature and is also known for it’s cooling affect. Patchy cement and broken stone walls take quotes and illustrations inspired from the veda’s etched on them create a textured and rustic shell. The space brings in an element of modern interpretation through the shelving system made in mild steel. Cabinetry made in reclaimed sheesham wood produces a sense of warmth. A shop displays a sense of neatness, minimalism yet tradition through its materials.
The layout is divided by the five prahars in Ayurveda namingly- Morning, Noon, Lunch, Evening and Night. A consultation area lies in the middle of the prahars and is supported by a large copper sink. The back of the shop of the shop hosts the apothecary that contains the traditional Baidyanath medicines. The exposed ceiling has organized clusters of large temple bell like pendants.