Mumbai / 2021 / Area 550 sq. ft.
Team: Vritima, Navdisha, Dhriti
Outhouse is an everlasting romance between their passion for jewellery and love for storytelling. Detail oriented, this home-grown brand is bold, confident and has an unapologetic spirit.
Set in a high-end shopping mall in Mumbai, the space recognises the bold values of the brand using
a natural and clean route. The eclectic boundaries dissolve into restrained ones to ensure that their statement pieces of jewellery stand out. The space allows for the brand’s evolving collections
to be adopted into a space, that go from dramatic to elegant from time to time.
The Outhouse store is a five fifty square feet clean rectangular box that reveals itself gradually. The front two-thirds of the store hosts pockets of varying display systems and the rear end houses the checkout and back of the house functions. A neat cement punned façade welcomes you into an ambient environment. The first glimpse of this retail space is striking visual composed of well-balanced organic forms - partially drawn enclosures and a ceiling that meanders rhythmically towards the end.