Go Gourmet Flagship
The layout is derived from the self-service functions that the users will follow. The shop flow starts from an area for food pick up, moving onto beverages, impulsive buys to the point of sale and ending in a high ledge against the glazing with tall stools for seating.
The backdrop of the kitchen is highlighted with green subway tiles, oak wood and fluted glass. The lighting system is a combination of linear washers and spots that highlight the vertical racking system. The metal shelving, muted tiles and a warm oak wood palette come together beautifully to emphasize on the gourmet values of this QSR. Indoor planters have been used to add a sense of freshness to the space. Unlike other QSR’s, Go Gourmet caters to the growing health conscious market and the retail language supports this value strongly.